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From running a basic hair salon to a first class spa in Africa – Meet Dzigbordi Dosoo

Dzigbordi K. Dosoo (Mrs.) is the Founder and Chief Executive Officer of Allure Africa Group an award-winning premier Spa & Lifestyle Business headquartered in Accra Ghana with an office in Washington DC USA. The primary business focus of Allure Africa is to develop and grow premium Spa & Lifestyle companies throughout Africa, with an emphasis on forging international strategic partnerships. The companies within the group are Allure Spa In the City, Allure Sales, and Distribution Company, and AllureCollege Its Core Business Activities are Day Spa and Grooming Services Delivery, Product Distribution, Education and Training and & Spa, Grooming and Image Consulting.

Dzigbordi is a Wellness Grooming, Image and Lifestyle Expert who is widely regarded as a thought leader in the Spa Industry in Africa and is a strong advocate for the industry particularly promoting Education and Standards. After a 10 year stint in Financial Services, Investment Banking and International Trade Consulting, which included doing assignments for work for the World Bank Group’s Multilateral Investment Guarantee Agency (MIGA) and the International Finance Corporation (IFC) and the USAID among others Dzigbordi, took a leap to turn her passion for Wellness, Grooming and Image into a giant business in Africa. She is a sought after, Inspirational, Informative and Fun Speaker who imparts practical “take away” knowledge wherever she goes.

As an Entrepreneur, Dzigbordi is passionate about raising the standards in the Wellness and Beauty Industry in Africa to reach the Global Standard of Excellence. This focus drove her to lead her team to successfully launch the first-ever Spa and Beauty Expo in West Africa called IYABA to create a platform of Training, Education and Networking for Spa and Beauty businesses which are playing a major but unrecognized role in SME development in Africa. Dzigbordi has also co-created an authentically African skin and body care aromatherapy and spa line “KANSHI” which incorporates ingredients from West Africa such as papaya, mango, coconut and shea butter with healing and nourishing benefits.

For this work, and many other firsts, Dzigbordi was named the prestigious “CIMG Marketing Woman of the Year” 2009, She is currently the ChairLady of the Spa Association of Africa, the First African to Co-Host the invitation-only Global Spa Summit and she has been featured in Top International and Spa Industry Press such as Spa Business Magazine, The Spa Hand Book Women’s Wear Daily, Pulse Magazine from the International Spa Association and Business in Africa among others.

Dzigbordi’s social responsibility efforts include serving on the governing Council of United Way Ghana, A trustee of the Children’s Heart Foundation Ghana, a member of the Zonta Club of Accra II, and the Complete Renewed Equipped Women (CREW). She has a passion for young ladies believing that they can fly no matter how unconventional they are, and is a mentor to many.

In addition to various Spa Management Qualifications, Dzigbordi has an Economics and Finance Degree from Virginia State University and Executive Education from Harvard University both in the USA. Dzigbordi loves the game of tennis, inspirational reading and worship music. She is married and blessed with a beautiful daughter.

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